Grassroots Media Policy: A Cornerstone of Sustainable Development

In a traditional craft village near Hanoi, the production and sale of handicrafts faced numerous challenges due to limited market information and promotion. However, with the implementation of a supportive grassroots media policy, the village experienced a revitalization. Villagers received training in social media utilization, brand building, and connecting with potential customers. Now, the village’s products reach consumers nationwide, contributing to increased income and improved living standards.

What is Grassroots Media Policy?

“Grassroots media policy” refers to a set of regulations and solutions implemented by the government to support and develop the media system at the local and community levels. The objectives of this policy are:

• Raise Awareness: To help citizens access official information and enhance their understanding of the Party’s guidelines, policies, and state laws.
• Promote Ownership: To create conditions for citizens to participate in providing feedback and contributing opinions on local and community issues.
• Build a Cultural Life: To contribute to preserving and promoting national cultural identity and building a healthy cultural environment.

The effective implementation of this policy holds immense significance. As Nguyen Van A, a hypothetical expert from the Media Research Institute, states: “Grassroots media serves as a crucial bridge between the Party, the State, and the people. The grassroots media policy is the ‘launchpad’ that delivers information to every corner of the country, contributing to the building of a strong society.”

The Role of Grassroots Media Policy in the Digital Age

Amidst the explosion of the Fourth Industrial Revolution, grassroots media plays an increasingly vital role in connecting communities, bridging the digital divide, contributing to e-government development, and fostering socio-economic progress.

The grassroots media policy needs adjustments and additions to align with new development trends. Specifically:

• Infrastructure Investment: Upgrading facilities and equipment for local press agencies and cultural post offices.
• Technology Application: Supporting grassroots media agencies in applying information technology and digital transformation in their production and dissemination of information.
• Capacity Building: Enhancing training and professional development for grassroots media officials, reporters, and editors.

In addition to government support policies, each citizen should also enhance their sense of responsibility in receiving and sharing accurate and timely information, contributing to a healthy information society.

Interested in learning more about other government policies? Read our article on population policy communication in Lam Dong.

Conclusion

Grassroots media policy plays a crucial role in improving the material and spiritual life of citizens, contributing to the building of an increasingly prosperous and beautiful country. Let’s join hands to build an even stronger grassroots media system!

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• Address: No. TT36 – CN9 Road, Tu Liem Industrial Zone, Phuong Canh Ward, Nam Tu Liem District, Hanoi.

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