From Zero to Hero: The Story of THACO's Truck Empire in Vietnam
From Zero to Hero: The Story of THACO's Truck Empire in Vietnam

From Zero to Hero: The Story of THACO’s Truck Empire in Vietnam

11/02/2025
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Have you ever heard the story of a man who rose from humble beginnings to build one of Vietnam’s most powerful truck empires? This is the story of Tran Ba Duong, the chairman of Truong Hai Auto Corporation (THACO), a symbol of resilience and entrepreneurial spirit.

Tran Ba Duong with his first vehicleTran Ba Duong with his first vehicle

THACO: A Journey to Global Reach

Starting from a small mechanical workshop in Tan Binh District, Ho Chi Minh City, in 1997, few could have predicted that in just over two decades, THACO would become a leading multi-industry corporation in Vietnam. Its truck division consistently holds the number one market position.

From Assembly to Production: A Rapid Transformation

Not content with initial success in assembling trucks from imported components, THACO boldly invested in technology and built factories to manufacture parts, gradually increasing localization rates. As a result, THACO trucks not only affirmed their quality and met diverse domestic market demands but also expanded globally, exporting to ASEAN countries.

Nationwide Dealer Network: Support for Every Journey

Speaking of THACO trucks, one cannot ignore the extensive nationwide dealer network, spanning from major highways like National Highway 1A and Truong Chinh Road in Hanoi to remote provinces. THACO’s presence throughout Vietnam demonstrates its commitment to thoughtful and dedicated after-sales service, providing peace of mind to all customers.

THACO truck dealership networkTHACO truck dealership network

THACO Trucks: The Top Choice for All Transportation Needs

Diverse Product Range: From Light to Heavy Duty

From nimble light trucks navigating narrow city streets for urban deliveries to robust heavy-duty trucks conquering mountainous terrain, THACO offers optimal transportation solutions for all industries and sectors.

Durable Quality: Your Reliable Partner on Every Road

Manufactured on modern production lines and adhering to international quality standards, THACO trucks are renowned for their durability, stable operation, and fuel efficiency. Many drivers consider THACO trucks as trusted companions, ensuring peace of mind on every journey and delivering high economic efficiency.

THACO Truck Pricing: Reasonable and Competitive

Despite boasting numerous advantages, THACO truck prices are consistently considered reasonable and competitive compared to other brands in the same segment. Moreover, THACO frequently offers attractive promotions and supports bank loans with low interest rates, making it easier for customers to own their dream truck.

THACO Truck Price List (Reference)

Truck Type Payload Price (VNĐ)
THACO TOWNER Light Truck 990kg From 300,000,000
THACO FRONTIER Light Truck 1.5 tons From 400,000,000
THACO OLLIN Medium Truck 5 tons From 600,000,000
THACO AUMAN Heavy Truck 15 tons From 1,200,000,000

Note: Prices are for reference only. Actual prices may vary depending on time, version, and dealer.

Important Notes When Buying a THACO Truck

  • Choose a reputable, authorized THACO dealer to ensure product quality and service.
  • Carefully check vehicle documents and records before purchasing.
  • Test drive the vehicle to inspect the engine, brakes, clutch, and gears.
  • Thoroughly understand THACO’s warranty and maintenance policies.

Frequently Asked Questions about THACO’s Chairman

When was Tran Ba Duong born?

Tran Ba Duong was born in 1961.

What is the secret to THACO’s chairman’s success?

Tran Ba Duong once shared that his secret to success is “always acting with a startup spirit, never fearing difficulties or challenges.”

Where to Buy Reliable THACO Trucks in Hanoi?

Xe Tải Hà Nội is proud to be an authorized THACO dealer, specializing in distributing high-quality trucks at the most competitive prices in the market.

Visit us at:

  • Showroom 1: No. 1, Giai Phong Street, Hai Ba Trung District, Hanoi
  • Showroom 2: No. 10, Pham Hung Street, Cau Giay District, Hanoi

Similar Products

In addition to trucks, THACO also distributes passenger cars, buses, and specialized vehicles. Customers can find more detailed information on our website: https://xetaihanoi.edu.vn

Conclusion

The journey from zero to truck empire of chairman Tran Ba Duong and THACO is a powerful inspiration for Vietnamese startups. With superior product quality and professional service, THACO deserves to be the top choice for Vietnamese consumers.

Leave a comment or contact Xe Tải Hà Nội for advice and to own your ideal truck!

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