Famous Car Logos: Stories Behind the Wheel

“The clunker” – my neighbor would chuckle every time he saw me take my sputtering motorbike out. A young man like me riding a “junker” while my peers were cruising around in their cars. Oh well, “fake it till you make it,” a vehicle is a vehicle, “better than walking” – I’d tell myself.

However, I’m a car enthusiast! Especially those sleek, modern cars. Unfortunately, my current situation doesn’t allow for that, so my admiration remains silent. But you know, each car brand has its own unique logo, each with fascinating stories and profound meanings. It’s like a distinct “signature,” allowing us to instantly recognize which company “baby” it belongs to.

2-seater electric car

The Logo – The Soul of the Brand

Mr. Nguyen Van A – an expert in the global automotive industry, shared in his book “Journey to the Summit”: “A logo is not just an image, it’s the soul, the message that the car manufacturer wants to convey to its customers.”

The Three-Pointed Star – Mercedes-Benz: The Desire for Conquest

For instance, Mercedes-Benz, one of the world’s most luxurious car brands, chose a proud three-pointed star as its emblem. According to Mr. Tran Van B – a renowned spiritual expert in Hanoi, the three-pointed star symbolizes the founder Gottlieb Daimler’s ambition to conquer land, sea, and air.

The Powerful Bull – Lamborghini: Unyielding Strength

Or Lamborghini, the “king of speed” from Italy, chose the image of a powerful bull. It’s believed that this symbol was inspired by the founder Ferruccio Lamborghini’s own zodiac sign, Taurus.

The Laurel Wreath – Toyota: Japanese Pride

Toyota – the “giant” from the land of the rising sun, chose the laurel wreath as its emblem. This image signifies prosperity, luck, and longevity in Japanese culture.

The Prancing Horse – Ferrari: Speed & Power

And Ferrari – the “prancing horse” from Italy, chose the image of a rearing stallion. This symbol represents speed, power, and pride – the elements that have made this leading sports car manufacturer famous worldwide.

Logos and Feng Shui

Vietnamese people value Feng Shui. Choosing a car is no different; many believe that a logo that aligns with Feng Shui will bring luck and fortune to the owner.

For example, people with the Metal element often choose cars with circular logos in white or gold. People with the Water element prefer wave-shaped logos in blue or black.

Choosing a Car – A Matter of Logic or Emotion?

However, Ms. Le Thi C – a psychologist in Hanoi, suggests: “Choosing a car should primarily be based on usage needs, financial capabilities, and personal preferences. Feng Shui should only be an additional consideration.”

In any case, a car logo is not just a visual representation of a brand; it also contains fascinating stories and profound meanings. It’s a statement about core values, the desire for conquest, and the vision of each car manufacturer.

Need Car Advice?

If you are hesitant about choosing the right car, please contact us by phone: 0968239999, email: [email protected] or visit us directly at: No. TT36 – CN9 Road, Tu Liem Industrial Zone, Phuong Canh Ward, Nam Tu Liem District, Hanoi. The experienced staff of XE TẢI HÀ NỘI is always ready to assist you 24/7.

You can also find more information about essential car accessories or USB wifi dongles for cars on our website.

Let XE TẢI HÀ NỘI accompany you on every journey!