Lazada Advertising Policy: A Guide for New Sellers

“No trade, no wealth” is an ancient saying that still holds true today. Trading and doing business are the fastest ways to get rich and “change your life.” In the era of Industry 4.0, online business is the optimal choice with enormous profit potential. Capitalizing on this trend, many e-commerce platforms have emerged, among which Lazada is a prominent name chosen by many sellers. So, what is Lazada’s advertising policy for sellers? How can you optimize costs while still achieving high business efficiency? Let “XE TẢI HÀ NỘI” help you find the answers through the article below!

What is Lazada Advertising? Why Should You Advertise on Lazada?

To better understand Lazada’s advertising policy, we first need to understand what Lazada advertising is and its benefits. Simply put, Lazada advertising is a way for you to “buy” better visibility for your products on search results pages or other pages on Lazada, thereby reaching more potential customers.

Imagine you are in the fashion business and want to sell men’s jackets. When customers search for the keyword “men’s jacket” on Lazada, thousands of products will appear. So how can your product stand out among that “forest” of competitors? Lazada advertising is the optimal solution.

Benefits of Running Lazada Ads

Running Lazada ads brings many benefits to sellers, including:

• Increased Visibility: Advertising helps your products reach potential customers faster, placing them in prominent positions on search results pages.
• Increased Sales: Better visibility means attracting more customers, thereby boosting sales.
• Brand Building: Lazada advertising helps you reach many potential customers, thereby increasing brand awareness for your store.

Lazada Advertising Policy for Sellers

“Know yourself, know your enemy, and you will win a hundred battles.” Before starting to advertise on Lazada, understanding Lazada’s advertising policy is crucial.

Lazada Advertising Formats

Currently, Lazada offers sellers three main advertising formats:

• Sponsored Search: Helps your products appear prominently on search results pages when customers search for relevant keywords.
• Sponsored Product: Displays your products in prime locations on the homepage, category pages, product detail pages, etc.
• Lazada Display Ads: A form of banner advertising displayed in various locations on Lazada.

Advertising Costs

Lazada’s advertising policy stipulates two main types of costs:

• CPC (Cost-Per-Click): You only pay when a customer clicks on your ad.
• CPM (Cost-Per-Miles): You pay based on the number of times your ad is displayed.

Important Notes

• Advertising Budget: You can set a daily or campaign-wide advertising budget.
• Keywords: Choose keywords that are relevant to your products and target customers.
• Ad Images and Content: Use attractive, eye-catching images and compelling ad content.

Tips for Effective Lazada Advertising

Mr. Nguyen Van A – a marketing expert in Hanoi – shared: “Running Lazada ads is not difficult, but to achieve high efficiency, you need a methodical strategy and cost optimization.”

Here are some “hard-earned” experiences from successful sellers on Lazada:

• Market and Competitor Research: Before running ads, spend time researching the market and analyzing competitors to develop an appropriate strategy.
• Choose the Right Advertising Format: Each advertising format has its own advantages and disadvantages; consider choosing the format that suits your goals and budget.
• Keyword Optimization: Choose accurate keywords that are relevant to your products and customer search behavior.
• Design Attractive Ad Images and Content: Use beautiful, eye-catching images and concise, impactful content that impresses customers.

Conclusion

Above is detailed information about Lazada’s advertising policy for sellers. Hopefully, this article has provided you with useful knowledge to help you confidently and effectively conduct business on Lazada.

If you need further assistance with Lazada’s advertising policy or other services, please contact us at phone number: 0968239999, Email: [email protected] or visit us directly at: TT36 – CN9 Road, Tu Liem Industrial Zone, Phuong Canh Ward, Nam Tu Liem District, Hanoi. The “XE TẢI HÀ NỘI” team of consultants is always ready to assist you 24/7.