Truck Banners in Vietnam: A Guide to Meaning and Purpose

The saying “There’s a time for worship and a time for abstinence” reflects a common belief in Vietnam: respecting traditions and superstitions can bring good fortune. This is especially true for professions like trucking, where journeys are often fraught with risk. Choosing auspicious dates and using feng shui items like truck banners are common practices to ensure safety and luck.

What are Truck Banners? Why Hang Them?

Truck banners, also known as truck tarpaulins, are strips of fabric, nylon, or hiflex material printed with short messages, typically hung on the back of trucks. The main purposes of displaying these banners are:

• Praying for Safety and Luck: Many drivers believe that hanging banners with messages like “God of Fortune Protect Me” or “Safe Journey” wards off evil spirits and ensures a safe trip.
  Truck with a "Lucky Journey" Banner
• Advertising: Businesses often use truck banners as a cost-effective way to advertise their brands and products, reaching a wider audience.
• Expressing Personality and Opinions: Some younger drivers use banners to express their individuality and viewpoints.