Shopee Penalty Policy: A Seller’s Guide

Shopee is one of Southeast Asia’s largest e-commerce platforms, attracting millions of users and sellers. To maintain fairness, transparency, and service quality, Shopee implements a penalty policy for violations of its regulations. This article provides detailed information about Shopee’s penalty policy, helping you understand the rules and avoid potential problems.

Types of Violations and Penalties on Shopee

Shopee clearly defines prohibited actions and applies penalties corresponding to the severity of the violation. Here are some common types of violations and their respective penalties:

1. Product Violations

• Prohibited Products: Selling items prohibited by law or Shopee, such as weapons, drugs, counterfeit goods, imitations, etc. Penalty: Permanent product ban, account suspension from 7 days to permanent, depending on the severity.
• Product Misrepresentation: Providing inaccurate product information compared to reality, regarding images, size, material, function, etc. Penalty: Warning, product hiding, fines from 1 million VND to 5 million VND.
• Poor Quality Products: Selling low-quality goods, counterfeit goods, imitations, goods of unknown origin, etc. Penalty: Refund request for customers, product hiding, product ban, fines from 2 million VND to 10 million VND.

Shopee product violation

2. Shop Operation Violations

• Order Cancellation: Cancelling orders too frequently, cancelling orders without valid reasons, etc. Penalty: Warning, shop rating reduction, suspension of selling rights for 24 hours to 7 days.
• Late Shipment: Delivering orders to the shipping carrier later than the committed time. Penalty: Warning, fines from 50,000 VND to 500,000 VND.
• Slow Customer Response: Not responding to messages or customer inquiries within 24 hours. Penalty: Warning, shop rating reduction.

3. Pricing Policy Violations

• Fake Pricing: Setting unreasonable product prices, much lower than the market price to attract customers. Penalty: Warning, product hiding, product ban.
• Promotional Fraud: Exploiting promotional programs for personal gain, such as creating fake orders, using invalid discount codes, etc. Penalty: Product ban, account suspension, fines from 10 million VND to 50 million VND.

Tips to Avoid Violating Shopee’s Penalty Policy

To avoid penalties and maintain stable business operations on Shopee, you should keep the following in mind:

• Understand the regulations: Carefully study Shopee’s policies and regulations regarding products, shop operations, pricing policies, promotional programs, etc.
• Provide accurate information: Ensure that product information, descriptions, images, prices, etc., are accurate, truthful, and transparent.
• Establish clear sales policies: Clearly state return, shipping, and warranty policies for customers to understand.
• Update information regularly: Monitor announcements and policy changes from Shopee to adjust business operations accordingly.

Conclusion

Understanding Shopee’s penalty policy is a prerequisite for effective and sustainable business on this e-commerce platform. By complying with regulations and establishing transparent sales policies, you will build credibility, attract customers, and achieve business success.

Frequently Asked Questions

1. Can I appeal if I am wrongly penalized by Shopee?

Yes, you can contact Shopee support to appeal if you believe you have been wrongly penalized.

2. Will Shopee refund the penalty after reviewing the appeal?

This depends on the outcome of Shopee’s appeal review.

3. Will my account be permanently suspended if I violate the policy multiple times?

It is possible, especially for serious and repeated violations.

4. How can I update information about Shopee’s policies?

You can follow announcements on Shopee’s homepage for sellers or subscribe to email notifications from Shopee.

5. Can I sell used products on Shopee?

Yes, but you need to comply with Shopee’s specific regulations regarding the sale of used products.

Learn More About:

• First-Degree Price Discrimination Policy
• Party’s Policy on Ethnic and Religious Affairs

Contact Us

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